© 1996 Death Row Records. "Hit 'Em Up" is a diss song by rap artist 2Pac (Tupac Shakur), featuring his group the Outlawz. It is the B-side to the single "How Do U Want It", released on June 4, 1996, from the album All Eyez on Me. The song's lyrics contain vicious insults to several East Coast rappers, chiefly among them, Shakur's former friend and rival, The Notorious B.I.G., also known as Biggie Smalls. The song was produced by long-time collaborator Johnny &q