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#FORBESკვირა - ქართული ღვინის ინდუსტრიის მიმოხილვა 19/09/21

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გაზიარება
სექტემბერი 20, 2021
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აირჩიეთ პლეიერის სასურველი ზომა.

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ღვინის ექსპორტის დივერსიფიკაციის აუცილებლობაზე საუბარი უკვე არაერთი წელია მიმდინარეობს - 2006 წლის ემბარგოს გათვალისწინებით, დივერსიფიკაცია ეკონომიკური უსაფრთხოების გაზრდისთვისაც აუცილებელია. თუმცა, არამხოლოდ ეკონომიკური უსაფრთხოებაა დღის წესრიგში - არამედ მნიშვნელოვანია ქართული ალკოჰოლური სასმელების იმიჯის და ცნობადობის ზრდა სხვა გეოგრაფიულ არეალებშიც.
როგორ უნდა მიაღწიოს ქვეყანამ ამ შედეგს, როდესაც ბაზრის მონაწილეებს აქვთ მარტივი ალტერნატივა გაიტანონ ექსპორტი დსთ-ს კარგად ნაცნობ ბაზარზე და ლოგისტიკაზე და მარკეტინგზე დახარჯონ ნაკლები, ვიდრე შედარებით ახალი ბაზრების ათვისებას ესაჭიროება.
დსთ-ს ბაზრებზე ღვინის ექსპორტის 70%-მდე მოდის.
დსთ-ის არაწევრ ქვეყნებს შორის საქართველოს ღვინის ექსპორტის ტოპ 5-ში შედიან უკრაინა (7.4 მლნ ბოთლი 2021 წლის 8 თვეში), პოლონეთი (3.6 მლნ ბოთლი 2021 წლის 8 თვეში) და ჩინეთი (3.4 მლნ ბოთლი 2021 წლის 8 თვეში).

#ახალიამბები #BusinessMediaGeorgia

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ტეგები : #ღვინო #ქართული ღვინო #businessmediageorgia #Forbesკვირა #ინდუსტრიული მიმოხილვა #ემბარგო